Researching Our Target Audience

Here I have created a Prezi, researching similar artists to Bela like Rita Ora, Iggy Azelia, Azealia Banks and Rihanna. I have looked at their target audiences by going through their websites, fan pages and forums, reading comments of fans and finding out who they are.

Creating our website

I uploaded the photos I took from the shoot day, however realised I had taken all the pictures on the setting RAW instead of JPEG so I had to convert each picture which was very time consuming and annoying. After converting them all I saved them into folders of videos, stills, best. I then used Photoshop to edit the best ones to upload to our website.

I then started making the website on WIX.com, I created a new template and changed the colour scheme to black, grey, red and white. I then trailed out using a slide show as the front cover which I liked.

Evaluation of our shoot day

Jane and I have recorded this video to evaluate our shoot day, answering 15 key questions about the day. This was a useful task as it made us reflect about the shoot and realise what went well and what we could have done better.

Syncing the base track

Today we uploaded all our footage to the computer and checked out our project on Final Cut Server which allowed us to work on our clips on Final Cut Pro. We then uploaded the music track we used on the shoot day which had an introduction before the song of a series of beeps and then on each clip we filmed a laptop which counted the seconds of the beeps. Having this helped us so much when syncing each shot to the base track as we knew exactly where to cut. I played each clip and pressed 'I' when the number got to 00:01:52 and dragged that clip onto the edit bar next to the music so they both started at the same time. We then deleted all the clips audio so we only had the original track playing. We also went through all the clips and red labelled the ones that were cut short or randomly recording and were useless to remind us we dont need them. Next time we edit I plan to go back and watch the clips we didnt put on the edit bar and label the stylistic shots one colour and non lip syncing shots another colour so we can create a key to organise different types of shots. We should also separate our shots into folders of the best shots, okay shots and ones we wont need but we wont delete any just in case we end up needing a short frame from one.

Day of the shoot

On Monday 4th November Jane, Simon and I filmed our music video after weeks and weeks of planning and organising! I was a bit apprehensive to how the day would go as there was so much to think about and do all at once. However we worked really well as a team and used our individual skills to pull everything together and succeed with filming a great video. We all had a go at filming some of the shots in each set however we designated Jane as our main camera woman so she filmed most of the scenes. We did a variety of shots for each scene, some with Bela lip synching and some without, filming wide shots, mid shots and close ups of her face and body. I also borrowed a friends camera which I used to document the day, taking photos and recording videos which I plan to use for her artwork and website and make a behind the scenes video. After filming each scene I took a few pictures of her posing in the set and costume so her artwork and website will link to her video and will fit well together. I also helped Bela with her make up and hair, changing her look after every scene as we needed her to look very different in them all, and touching them up during filming. For example when she was in the bath her hair kept loosing its hold and falling over her face so I had to hair spray it and comb it back during shooting. Simon focused on set design and costume design making sure everything looked good and was in order. We all did jobs like holding lighting while filming in awkward positions which was difficult as we had to keep very still so the lighting wouldn't change. We all also changed each set, carrying all the props and walls out of the studio and bringing in the next scene. We all had a go at every job and helped each other with their tasks which made us a very efficient team as we were willing to switch roles and give everything a go. Bela our actress was amazing and had learned every single word and kept up with the fast pace rap, she gave 100% in every scene with loads of energy and attitude which really showed on camera! I loved our shoot day and enjoyed the whole experience so much as everything went very smoothly and I felt we achieved more than we wanted!

Setting up the shoot

As our shoot was on Monday we had to set up on the Friday before so we could save time on the actual shoot day.

We brought in all our props to put in the studio so we didnt forget anything on the day. 

Fans

Helium

Face Lace stickers

Organza

Jane and I then got the bath out of the storage and painted it black and cleaned it out with creme cleaner which took a long time as we had to wait for the paint to dry and do another coat.

 Cleaning the bath was quite strenuous as we had to carry hot water in buckets from the kitchens up to the bath and scrub it and rinse it out. 

We then also painted two brick wall plastic casts black for the black and red scene. Painting these took a lot longer than the bath surprisingly, I think it was due to the slippery bumpy surface of the plastic so we had to go back and do thicker coats. 

Artist Research

We decided to conduct some artist research on similar artists to the one Bela will be, we chose Iggy Azalia, Azealia Banks and Rita Ora as we can relate their work to the work we will create for Bela. I researched into each artist's website, focusing on their home page and looking at their side pages comparing them and seeing what we should do. Jane researched into digipaks and album covers, and Simon looked at their music videos, they both emailed me their research. I then made a Prezi using all of our photos and research into three artist sections of the three sections we looked at. This was very time consuming and quite complex but I got the hang of it and by the end I thought the whole presentation looked really effective. We learned a lot from this research and found it was a very beneficial task as we compared similar artists and their work and related them to Bela.