Audience
Our target audience will be women as the main character is a woman who is powerful and insperational. However it will also appeal to men as they will find the woman sexy and appealing, they will also be targeted from the action/thriller genre with violence and tention throughout the film. The age of people we will target will be around 15-25. We were going to make the age certification 18 like Kill Bill, however when I researched into SALT we found out it was only a 12A, so decided to make ours a 15 which does not limmit our target audience so much. We feel like the age of the main charecter's in the film will also atract an audience of the same age as they relate with them and inspire to be them.
My pertfect audience for our film would be around 18-25 years old. They would either be in collage, uni or in the first stages of work. They would spend their free time with their friends, relaxing by watching a film, having dinner, or going out to clubs and parties. They would spend their money mainly on clothes, food, music and films. They would listen to popular music played on radio one or capital, such as, Rihanna, Jay-Z, Ed Sheeran and Swedish House Mafia.
They would watch channels like E4 and MTV, and series like Sun, Sex and Suspicious Parents, Friends, Skins, Misfits and New Girl.
They would watch psychological thrillers such as Inception, Shutter Island, Salt, Kill Bill and Hanna. They would also watch rom coms and comedies.
Secondary Audience
Our
secondary audience is over 25 ranging to around 50. These adults will be intellectual
and have a good, well paid job. They would like our film as it contains spy/assassin
elements and contains action and tension, but also intelligent twists and a
fast paced story line. They would properly go to the cinema to watch this film,
or buy the DVD once released and watch it with their family.
I researched SALT on IMDb to see the type of audience that it appealed to. This is useful information for our group as SALT is a similar type of film, so will attract the same type of audience as our thriller.
It attracted both men and women, however considrably more men than women went to see it but on anverage they rated it the same, at 6.4. Most of the audience were aged 18-29; this fits in with our target as we are also aiming for a younger audience.
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