After reading the biog of Jamal Edwards from The Guardian article I realised that the growth of technology and the internet's audience has made it possible for normal people to make a name for themselves.
Edwards expresses how he's a rebel and will film absolutely anywhere, with no permits; making his work a guerrilla operation. He started his YouTube channel in 2007 when he was just 16, wanting to expand grime and hip hop music, making it more accessible on the internet, as you cant really find grime on mainstream TV. This has shown that all you need is a camera and some drive and you can make a very successful business, I will take this into account when creating our artist, making sure to publicise on YouTube.
His business went from filming London rappers free styling on the street or in a car to filming Ellie Goulding, Nicki Minaj and Bruno Mars. He has just signed a deal with Sony RCA to create his own imprint within the label. Now with 50,000 subscribers and 39 million views on his channel, he is taken very seriously, and people admire his success and drive in this industry; even drawing the attention on Simon Cowell and Richard Branson!
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