Thursday 12 December 2013

Developing the Digi-pak

I then went back to our digipak which I felt needed further development

We then decided to make the images black and white to make them fit better together and make the digipak flow. We then thought it was a bit plain so went back to the original image of the shoes and cut out the shoes which were a burgundy colour, we then layered these over the black and white image to make the colour pop against the otherwise black image. We also re added the Sony Music logo which had turned grey, making it red again. We then also added the songs we were putting on the album with a few lines of detail about each song for the inside cover, like we had seen in similar artist's digipaks. 

I then from the bottom right image cut the background out of the original colour photo and placed this behind the black and white image of Bela as the colours went with the theme. I then swapped around some of the images and added more text, the back cover having the songs in big font and the 1991 title on the front cover. 

However I then asked some members of my class to give me feedback on the digipak and they thought this particular image did not fit as well with the other images as it's background appeared a lot lighter than the others. Therefore on Photoshop I edited the image to make it darker, however it also made her too dark which did not look good. I then undid this and used the magnetic lasso tool to highlight the background only which I then made darker, leaving Bela's body the original lightness. The image then fitted in a lot better with the rest of the images and looked very effective and flattering as the album cover. 

I then also received feedback from piers that they felt it might be more effective to just have four really good images instead of having six ones which could swamp the digipak with so much going on. Therefore I cut the two images on the left off, leaving these four which I agree looks much more effective, showing quality not quantity! I then also got rid of the BELA WALTER and 1991 titles as the black background took away from the image. I tried to choose a similar font to the one we have used on her website however I could not find a similar one so selected this bold title.  

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