After receiving audience feedback from a few friends I went back to our merchandise as they said having an image of Bela on her t-shirt made it seem like she was appealing to a younger audience of around 13. I also wanted her other audiences to want her merchandise, appealing to an older, more mature audience of 18-30. Therefore I took a screenshot of the BELA WALTER title from her website which I then applied onto her black t-shirt.
I then cut the two words apart so they would fit nicely on the top and scaled them to fit on well. I then used the eraser tool to rub the opaque black background away, leaving just the font in front of the t-shirt.
I think this t-shirt fits a lot better to her older audience and I could see her fans buying and wearing this t-shirt at her concert as a band tee, representing her. I like the simplicity of just her name as it is not as obvious, but a more subtle style of advertising her brand and music.
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